/*
 * EduImpact marketing v2 — complements css/main.css (Quicksand + Lora, brand tokens).
 */

:root {
    /* Colors lifted from your existing palette — warm cream, deep ink, accent terracotta */
    --sv2-page-bg: var(--color-bg);
    --sv2-elevated: var(--color-bg-elevated);
    --sv2-deep: #262626;
    --sv2-ink-strong: var(--color-ink);
    --sv2-ink-soft: var(--color-ink-muted);
    --sv2-ink-mute: var(--color-ink-muted);
    --sv2-line: var(--color-border);
    --sv2-accent: var(--color-accent);        /* warm terracotta — your spark color */
    --sv2-accent-soft: var(--color-accent-soft);
    --sv2-gold: var(--color-accent);
    --sv2-leaf: var(--color-primary);
    --serif: var(--font-serif);
    --sans: var(--font-sans);
    /* Always use on dark bands — do NOT use var(--color-bg) for text (it flips in dark theme). */
    --sv2-text-on-inverse: #faf9f7;
    --sv2-text-on-inverse-muted: rgba(250, 249, 247, 0.78);
  }

  /* main.css already sets global box-sizing; no universal margin reset here. */

  .container { max-width: 1200px; margin: 0 auto; padding: 0 32px; }

  /* ─── HERO ────────────────────────── */
  .hero { padding: 80px 0 100px; }
  .hero-tag {
    display: inline-block; font-size: 12px; font-weight: 600;
    letter-spacing: 0.12em; text-transform: uppercase;
    color: var(--color-accent); padding: 6px 12px;
    border: 1px solid var(--color-accent); border-radius: 100px;
    margin-bottom: 28px;
  }
  .hero h1 {
    font-family: var(--font-serif); font-weight: 500;
    font-size: clamp(40px, 6vw, 68px); line-height: 1.05;
    letter-spacing: -0.025em; max-width: 900px;
    margin-bottom: 28px;
  }
  .hero h1 em {
    font-style: italic; color: var(--color-accent); font-weight: 500;
  }
  .hero-sub {
    font-size: 20px; line-height: 1.5; color: var(--color-ink-muted);
    max-width: 640px; margin-bottom: 40px;
  }
  .hero-ctas { display: flex; gap: 16px; flex-wrap: wrap; }
/* ─── COACHING MOMENT ─────────────── */
  .moment {
    background: var(--color-bg-elevated);
    border: 1px solid var(--color-border);
    border-radius: 16px;
    padding: 40px;
    margin: 40px 0 0;
    max-width: 780px;
    box-shadow: 0 4px 30px rgba(26, 35, 50, 0.04);
  }
  .moment-label {
    font-size: 11px; font-weight: 600; letter-spacing: 0.14em;
    text-transform: uppercase; color: var(--color-ink-muted); margin-bottom: 20px;
    display: flex; align-items: center; gap: 10px;
  }
  .moment-label::before { content: '●'; color: var(--color-primary); font-size: 14px; }
  .moment-q {
    font-family: var(--font-serif); font-style: italic; font-size: 22px; line-height: 1.4;
    color: var(--color-ink); margin-bottom: 24px; padding-left: 18px;
    border-left: 3px solid var(--color-accent);
  }
  .moment-a {
    color: var(--color-ink-muted); font-size: 16px; line-height: 1.65;
  }
  .moment-a + .moment-a { margin-top: 14px; }

  /* ─── SECTION TYPOGRAPHY ──────────── */
  section { padding: 100px 0; }
  .eyebrow {
    font-size: 12px; font-weight: 600; letter-spacing: 0.14em;
    text-transform: uppercase; color: var(--color-accent); margin-bottom: 16px;
  }
  h2 {
    font-family: var(--font-serif); font-weight: 500;
    font-size: clamp(32px, 4vw, 48px); line-height: 1.1;
    letter-spacing: -0.02em; max-width: 780px;
    margin-bottom: 24px;
  }
  h2 em { font-style: italic; color: var(--color-accent); }

  /* ─── THE GAP (stats) ─────────────── */
  .gap { background: var(--sv2-deep); color: var(--sv2-text-on-inverse-muted); }
  .gap .eyebrow { color: var(--color-accent); }
  .gap h2 { color: var(--sv2-text-on-inverse); }
  .gap-intro { color: var(--sv2-text-on-inverse-muted); font-size: 18px; max-width: 640px; margin-bottom: 64px; }
  .stats-grid {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px;
  }
  .stat { border-top: 1px solid rgba(255,255,255,0.15); padding-top: 28px; }
  .stat-num {
    font-family: var(--font-serif); font-weight: 500;
    font-size: 64px; line-height: 1; letter-spacing: -0.03em;
    color: var(--color-accent); margin-bottom: 16px;
  }
  .stat-label {
    font-size: 16px; color: var(--sv2-text-on-inverse); font-weight: 600; margin-bottom: 8px;
  }
  .stat-sub {
    font-size: 13px; color: rgba(255,255,255,0.55); line-height: 1.5;
  }
  .stat-source {
    font-size: 11px; color: rgba(255,255,255,0.4); margin-top: 12px;
    font-style: italic;
  }

  /* ─── HOW IT WORKS ────────────────── */
  .how-grid {
    display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: start;
  }
  .steps { display: flex; flex-direction: column; gap: 40px; }
  .step { display: flex; gap: 20px; }
  .step-num {
    font-family: var(--font-serif); font-style: italic; font-weight: 500;
    font-size: 32px; color: var(--color-accent); line-height: 1; flex-shrink: 0; width: 50px;
  }
  .step-body h3 {
    font-family: var(--font-serif); font-weight: 600; font-size: 22px;
    margin-bottom: 8px; letter-spacing: -0.01em;
  }
  .step-body p { color: var(--color-ink-muted); font-size: 16px; }

  /* ─── TWO PATHS (B2C/B2B) ────────── */
  .personas { background: var(--color-accent-soft); }
  .personas-intro {
    text-align: center; margin-bottom: 64px;
  }
  .personas-intro h2 {
    margin-left: auto; margin-right: auto;
  }
  .personas-intro p {
    max-width: 640px; margin: 16px auto 0; color: var(--color-ink-muted); font-size: 18px;
  }
  .paths-grid {
    display: grid; grid-template-columns: 1fr 1fr; gap: 24px;
    max-width: 1080px; margin: 0 auto;
  }
  .path-card {
    background: var(--color-bg-elevated); padding: 48px 40px; border-radius: 20px;
    border: 1px solid transparent;
    transition: all 0.25s; cursor: pointer;
    display: flex; flex-direction: column;
    text-decoration: none; color: var(--color-ink);
  }
  .path-card:hover {
    border-color: var(--color-accent); transform: translateY(-4px);
    box-shadow: 0 16px 40px rgba(200, 85, 61, 0.15);
  }
  .path-tag {
    font-size: 11px; font-weight: 600; letter-spacing: 0.14em;
    text-transform: uppercase; color: var(--color-accent);
    margin-bottom: 24px;
  }
  .path-card h3 {
    font-family: var(--font-serif); font-weight: 500;
    font-size: 28px; line-height: 1.15; letter-spacing: -0.015em;
    margin-bottom: 18px;
  }
  .path-card h3 em {
    font-style: italic; color: var(--color-accent); font-weight: 500;
  }
  .path-card p {
    color: var(--color-ink-muted); font-size: 16px; line-height: 1.6;
    margin-bottom: 28px;
  }
  .path-arrow {
    color: var(--color-accent); font-size: 14px; font-weight: 600;
    margin-top: auto;
  }

  /* ─── TRUST STRIP ─────────────────── */
  .trust { padding: 64px 0; border-top: 1px solid var(--color-border); border-bottom: 1px solid var(--color-border); }
  .trust-grid {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px; text-align: center;
  }
  .trust-num {
    font-family: var(--font-serif); font-weight: 500;
    font-size: 56px; color: var(--color-accent); line-height: 1; margin-bottom: 12px;
    letter-spacing: -0.03em;
  }
  .trust-label { font-size: 14px; color: var(--color-ink-muted); }

  /* ─── FINAL CTA ───────────────────── */
  .final {
    text-align: center; padding: 120px 0;
    background: var(--sv2-deep);
    color: var(--sv2-text-on-inverse-muted);
  }
  .final h2 { color: var(--sv2-text-on-inverse); margin: 0 auto 24px; }
  .final h2 em { color: var(--color-accent); }
  .final p { color: var(--sv2-text-on-inverse-muted); font-size: 18px; margin-bottom: 36px; }
  .final .btn.btn-primary { background: var(--color-accent); color: #fff; }
  .final .btn.btn-primary:hover { background: var(--color-primary-hover); color: #fff; }
  .final .btn.btn-secondary { color: var(--sv2-text-on-inverse); border-color: var(--sv2-text-on-inverse); background: transparent; }
  .final .btn.btn-secondary:hover { background: var(--sv2-text-on-inverse); color: var(--sv2-deep); }
  .final-meta {
    font-size: 13px; color: rgba(250, 249, 247, 0.45); margin-top: 28px;
  }
  .final-ctas {
    display: flex;
    gap: 16px;
    justify-content: center;
    flex-wrap: wrap;
  }

  /* ─── ABOUT: FOUNDER CARD ─────────── */
  .founder {
    padding: 40px 0 80px;
  }
  .founder-card {
    display: grid;
    grid-template-columns: min(160px, 42vw) minmax(0, 1fr);
    gap: clamp(1.25rem, 4vw, 2rem);
    align-items: center;
    max-width: 42rem;
    margin: 0 auto;
    padding: clamp(1.25rem, 3vw, 1.75rem) clamp(1.25rem, 4vw, 2rem);
    background: var(--color-bg-elevated);
    border: 1px solid var(--color-border);
    border-radius: var(--radius-lg);
    box-shadow: var(--shadow-sm);
  }
  .founder-card__media {
    justify-self: center;
  }
  .founder-card__img {
    width: 100%;
    max-width: 160px;
    height: auto;
    aspect-ratio: 1;
    border-radius: var(--radius-md);
    object-fit: cover;
    display: block;
  }
  .founder-card__meta {
    font-size: 0.75rem;
    font-weight: 600;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--color-accent);
    margin: 0 0 0.35rem;
  }
  .founder-card__name {
    font-family: var(--font-serif);
    font-weight: 600;
    font-size: clamp(1.35rem, 2.5vw, 1.75rem);
    margin: 0 0 0.75rem;
    color: var(--color-ink);
    letter-spacing: -0.02em;
  }
  .founder-card__bio,
  .founder-card__quote {
    font-size: 1rem;
    line-height: 1.65;
    color: var(--color-ink-muted);
    margin: 0 0 0.75rem;
  }
  .founder-card__quote {
    margin-bottom: 0;
    color: var(--color-ink);
  }


/* ─── PRICING GRID ────────────────── */
  .pricing { padding: 60px 0 100px; }
  .pricing-grid {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
    align-items: stretch;
  }
  .plan {
    background: var(--color-bg-elevated);
    border: 1px solid var(--color-border);
    border-radius: 20px;
    padding: 40px 36px;
    display: flex; flex-direction: column;
    transition: all 0.25s;
    position: relative;
  }
  .plan:hover {
    transform: translateY(-3px);
    box-shadow: 0 12px 30px rgba(26, 35, 50, 0.08);
  }
  .plan.featured {
    background: var(--sv2-deep);
    color: var(--sv2-text-on-inverse-muted);
    border-color: var(--color-accent);
  }
  .plan.featured .plan-name { color: var(--color-accent); }
  .plan.featured .plan-tag { background: var(--color-accent); color: #fff; }
  .plan.featured .plan-price { color: var(--sv2-text-on-inverse); }
  .plan.featured .plan-price-unit { color: rgba(255,255,255,0.6); }
  .plan.featured .plan-desc { color: rgba(255,255,255,0.75); }
  .plan.featured .plan-features li { color: rgba(255,255,255,0.8); }
  .plan.featured .plan-features li::before { color: var(--color-accent); }
  .plan.featured .plan-features li strong { color: var(--sv2-text-on-inverse); }
  .plan.featured .plan-cta { background: var(--color-accent); color: #fff; }
  .plan.featured .plan-cta:hover { background: var(--color-primary-hover); color: #fff; }
  .plan.featured .plan-divider { border-color: rgba(255,255,255,0.15); }

  .plan-tag {
    align-self: flex-start;
    font-size: 11px; font-weight: 600; letter-spacing: 0.12em;
    text-transform: uppercase; color: var(--color-accent);
    background: var(--color-accent-soft); padding: 6px 12px; border-radius: 100px;
    margin-bottom: 24px;
  }
  .plan-name {
    font-family: var(--font-serif); font-weight: 600; font-size: 26px;
    letter-spacing: -0.01em; margin-bottom: 12px;
  }
  .plan-desc {
    font-size: 15px; color: var(--color-ink-muted); line-height: 1.5;
    margin-bottom: 28px;
  }
  .plan-price {
    font-family: var(--font-serif); font-weight: 500;
    font-size: 56px; line-height: 1; letter-spacing: -0.03em;
    color: var(--color-ink); margin-bottom: 8px;
  }
  .plan-price-unit {
    font-size: 14px; color: var(--color-ink-muted); margin-bottom: 32px;
  }
  .plan-divider {
    border-top: 1px solid var(--color-border); margin: 0 0 28px;
  }
  .plan-features {
    list-style: none; display: flex; flex-direction: column; gap: 14px;
    margin-bottom: 36px; flex-grow: 1;
  }
  .plan-features li {
    font-size: 14px; line-height: 1.55; color: var(--color-ink-muted);
    padding-left: 26px; position: relative;
  }
  .plan-features li::before {
    content: '✓'; position: absolute; left: 0; top: 0;
    color: var(--color-accent); font-weight: 700;
  }
  .plan-features li strong { color: var(--color-ink); font-weight: 600; }
  .plan-cta {
    background: var(--sv2-deep);
    color: var(--sv2-text-on-inverse);
    padding: 14px 24px; border-radius: 8px; font-size: 14px; font-weight: 600;
    text-decoration: none; text-align: center;
    transition: all 0.2s;
    display: inline-block;
  }
  .plan-cta:hover { background: var(--color-primary); color: #fff; }

  /* ─── ANNUAL SAVINGS BADGE ───────── */
  .savings-note {
    display: inline-block;
    background: var(--color-primary); color: #fff;
    padding: 4px 10px; border-radius: 100px;
    font-size: 11px; font-weight: 600; letter-spacing: 0.05em;
    margin-left: 10px;
  }

  /* ─── TRUST STRIP ─────────────────── */
  .trust { padding: 60px 0; background: var(--color-surface); }
  .trust-inner {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 32px;
  }
  .trust-item {
    display: flex; flex-direction: column; gap: 8px;
  }
  .trust-item-icon {
    font-size: 20px; line-height: 1; color: var(--color-accent);
    font-family: var(--font-serif); font-weight: 700;
  }
  .trust-item h4 {
    font-family: var(--font-serif); font-weight: 600; font-size: 17px;
    letter-spacing: -0.01em;
  }
  .trust-item p {
    font-size: 14px; color: var(--color-ink-muted); line-height: 1.5;
  }

  /* ─── FAQ ─────────────────────────── */
  .faq { padding: 100px 0; }
  .section-eyebrow {
    font-size: 12px; font-weight: 600; letter-spacing: 0.14em;
    text-transform: uppercase; color: var(--color-accent); margin-bottom: 16px;
    display: inline-block;
  }
  h2 {
    font-family: var(--font-serif); font-weight: 500;
    font-size: clamp(32px, 4vw, 48px); line-height: 1.1;
    letter-spacing: -0.02em; max-width: 780px;
    margin-bottom: 48px;
  }
  h2 em { font-style: italic; color: var(--color-accent); }
  .faq-list {
    border-top: 1px solid var(--color-border);
  }
  .faq-item {
    border-bottom: 1px solid var(--color-border);
    padding: 28px 0;
  }
  .faq-item h3 {
    font-family: var(--font-serif); font-weight: 600; font-size: 20px;
    letter-spacing: -0.01em; margin-bottom: 12px;
  }
  .faq-item p {
    font-size: 16px; color: var(--color-ink-muted); line-height: 1.65;
    max-width: 760px;
  }

/* ─── PULL QUOTE ──────────────────── */
  .pull-quote {
    background: var(--sv2-deep);
    color: var(--sv2-text-on-inverse-muted);
    padding: 100px 0; text-align: center; position: relative;
  }
  .pull-quote::before {
    content: '"'; position: absolute; top: 30px; left: 50%; transform: translateX(-50%);
    font-family: var(--font-serif); font-size: 160px; line-height: 1;
    color: var(--color-accent); opacity: 0.3;
  }
  .pull-quote-text {
    font-family: var(--font-serif); font-style: italic; font-weight: 400;
    font-size: clamp(26px, 3.4vw, 40px); line-height: 1.3;
    letter-spacing: -0.015em; max-width: 880px; margin: 0 auto 24px;
    position: relative;
    color: var(--sv2-text-on-inverse);
  }
  .pull-quote-text em { font-style: normal; color: var(--color-accent); font-weight: 500; }
  .pull-quote-attr {
    font-size: 13px; font-weight: 600; letter-spacing: 0.14em;
    text-transform: uppercase; color: rgba(255,255,255,0.5);
  }

  /* ─── SECTION RHYTHM ──────────────── */
  section { padding: 100px 0; }
  .section-eyebrow {
    font-size: 12px; font-weight: 600; letter-spacing: 0.14em;
    text-transform: uppercase; color: var(--color-accent); margin-bottom: 16px;
    display: inline-block;
  }
  h2 {
    font-family: var(--font-serif); font-weight: 500;
    font-size: clamp(32px, 4vw, 48px); line-height: 1.1;
    letter-spacing: -0.02em; max-width: 780px;
    margin-bottom: 24px;
  }
  h2 em { font-style: italic; color: var(--color-accent); }
  .body-prose p {
    font-size: 17px; line-height: 1.7; color: var(--color-ink-muted);
    max-width: 720px; margin-bottom: 20px;
  }
  .body-prose p strong { color: var(--color-ink); font-weight: 600; }

  /* ─── WHAT GETS PROTECTED (3 cols) ─ */
  .protected { background: var(--color-accent-soft); }
  .protected-grid {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
    margin-top: 60px;
  }
  .protected-card {
    background: var(--color-bg-elevated); padding: 36px 32px; border-radius: 16px;
    border: 1px solid transparent;
    transition: all 0.25s;
  }
  .protected-card:hover { border-color: var(--color-accent); transform: translateY(-2px); }
  .protected-num {
    font-family: var(--font-serif); font-style: italic; font-weight: 500;
    font-size: 36px; color: var(--color-accent); line-height: 1;
    margin-bottom: 20px;
  }
  .protected-card h3 {
    font-family: var(--font-serif); font-weight: 600; font-size: 22px;
    margin-bottom: 12px; letter-spacing: -0.01em;
  }
  .protected-card p {
    font-size: 15px; color: var(--color-ink-muted); line-height: 1.6;
  }

  /* ─── WHO WE SUPPORT (3 cards) ───── */
  .who-grid {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
    margin-top: 60px;
  }
  .who-card {
    background: var(--color-bg-elevated);
    border: 1px solid var(--color-border);
    border-radius: 16px;
    padding: 36px 32px;
    text-decoration: none; color: var(--color-ink);
    transition: all 0.25s;
    display: flex; flex-direction: column;
  }
  .who-card:hover {
    border-color: var(--color-accent); transform: translateY(-3px);
    box-shadow: 0 12px 30px rgba(200, 85, 61, 0.12);
  }
  .who-icon {
    font-size: 32px; line-height: 1; margin-bottom: 20px;
  }
  .who-meta {
    font-size: 11px; font-weight: 600; letter-spacing: 0.12em;
    text-transform: uppercase; color: var(--color-ink-muted); margin-bottom: 12px;
  }
  .who-card h3 {
    font-family: var(--font-serif); font-weight: 600; font-size: 22px;
    margin-bottom: 14px; letter-spacing: -0.01em;
  }
  .who-card p {
    font-size: 15px; color: var(--color-ink-muted); line-height: 1.6;
    margin-bottom: 24px;
  }
  .who-arrow {
    color: var(--color-accent); font-size: 14px; font-weight: 600;
    margin-top: auto;
  }

  /* ─── MISSION (dark, big stats) ───── */
  .mission {
    background: var(--sv2-deep);
    color: var(--sv2-text-on-inverse-muted);
    padding: 120px 0;
  }
  .mission .section-eyebrow { color: var(--color-accent); }
  .mission h2 { color: var(--sv2-text-on-inverse); }
  .mission-lede {
    font-size: 19px; color: rgba(255,255,255,0.7); max-width: 720px; line-height: 1.6;
    margin-bottom: 60px;
  }
  .mission-stats {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px;
    border-top: 1px solid rgba(255,255,255,0.15);
    padding-top: 40px;
  }
  .mission-stat .num {
    font-family: var(--font-serif); font-weight: 500;
    font-size: 64px; color: var(--color-accent); line-height: 1;
    margin-bottom: 12px; letter-spacing: -0.03em;
  }
  .mission-stat .label {
    font-size: 14px; color: rgba(255,255,255,0.7);
  }

  /* How it works (product.html — shared site layout): trust ribbon intro */
  .hiw-trust-label {
    margin-bottom: var(--space-sm);
  }
  .hiw-trust-heading {
    font-family: var(--font-serif);
    font-weight: 500;
    font-size: clamp(1.45rem, 2.8vw, 2rem);
    line-height: 1.2;
    margin: 0 0 var(--space-xl);
    color: var(--color-ink);
    max-width: 40rem;
  }
  .hiw-trust-heading em {
    font-style: italic;
    color: var(--color-accent);
  }

@media (max-width: 768px) {
  .container { padding: 0 20px; }
  section { padding: 60px 0; }
  .page-intro { padding: 50px 0 30px; }
  .stats-grid, .how-grid, .paths-grid, .pricing-grid,
  .pillar-grid, .deploy-grid, .pilot-steps, .privacy-stats, .trust-grid,
  .gap-stats, .who-grid, .mission-stats, .proof-grid, .steps-grid {
    grid-template-columns: 1fr !important;
    gap: 24px !important;
  }
  .audience-toggle { width: 100%; flex-direction: column; border-radius: 16px; }
  .toggle-btn { width: 100%; justify-content: center; }
  .role-tabs { overflow-x: auto; flex-wrap: nowrap; }
  .role-tab { white-space: nowrap; flex-shrink: 0; }
  .hero-ctas, .final-ctas { flex-direction: column; align-items: stretch; }
  .founder-card {
    grid-template-columns: 1fr !important;
    text-align: center;
    justify-items: center;
  }
  .founder-card__body {
    text-align: left;
    width: 100%;
  }
  .founder-card__img {
    max-width: 140px;
  }
  .stat-num, .gap-stat-num, .trust-num, .privacy-stat .num, .plan-price {
    font-size: 48px !important;
  }
  body, html { overflow-x: hidden; }
}
@media (max-width: 380px) {
  .container { padding: 0 16px; }
}
